Exhibition organizers have a need for different market research solutions for a variety of research questions, regardless the type of exhibition they are organizing. ExpoResult has built up extensive experience with a broad range of market research solutions:
- visitor evaluation studies
- exhibitor evaluation studies
- no-show studies
- feasibility studies
- communication studies
- commercial due diligence studies
- effect measurement studies
- target group analyses
Visitor and exhibitor evaluation studies are conducted most often, and comprise subjects such as visitor profiling, interest, behavior, satisfaction, loyalty, NPS, and competitive field.
Moreover, ExpoResult regularly presents exhibition and event organizers’ study results to exhibition and event stakeholders.
General Manager B2B Ahoy Rotterdam