Exhibitions are events, but events are not always exhibitions. The main difference between an exhibition and a corporate event is that at an event, the organizer is also the only participant. Think about corporate shows, employee meetings and business relation events, for instance. In the case of an exhibition, the organizer is not a participant, but a match maker between visitors and exhibitors.
An exhibition or an event? The ingredients to obtain maximal effectivity are always the same. There is always a desired effect that needs to be achieved among the target group. A change in knowledge, attitude or behavior needs to be generated among the target audience attending the event. If this effect does not materialize, you have wasted precious company budget. ExpoResult does not only measure event effectivity, but can also support you in explicating your objectives.
General Director Laarhoven design