Consumer events

Events aimed at consumers are too numerous to name. Think about events in the field of sports, music, theater, food and drink, but also annual fairs, as well as numerous events that are organized by individual cities and towns, such as summer festivals and the like.

When determining the effects of an event among event visitors, it is important to understand which factors influence the effect of their experience, which is why we closely define the relevant touchpoints of the ‘visitor journey’. Simply put, nobody attends an event because of the good sanitary facilities, but if those facilities are not satisfactory, they will undoubtedly have a negative effect on the total experience.

As the diversity of events is enormous, the studies that we develop for the cause of event evaluation are characterized by a tailor-made approach. We would be happy to discuss the possibilities with you.