In the first instance, the service that we provide at ExpoResult focuses on exhibition and special event participants. Among the reasons used by organisations to justify participation in a given exhibition or event are: ‘we’re there every year’, ‘our competitors are there too’, and ‘we’re there because we have to be’. None of these reasons are good reasons, and they are completely worthless as goals. Participation in exhibitions and events is often motivated by a range of unrelated (communication) needs within the organisation, resulting in a cacophony of mixed messages on the exhibition floor. The following three questions are key questions to ask when considering participation in an exhibition or special event:
- Who do you want to reach (target group)
- What do you want to achieve in conjunction with that target group (measurable effect)
- How do you plan to achieve that effect (process)
ExpoResult offers exhibitors the following services:
- Workshops on the potential returns of participation in exhibitions and special events
- Stand effect measurement
- Assessment studies of exhibition and special event projects
- Consulting throughout the exhibition or special event project
ExpoResult has an extensive network of suppliers, including stand builders, event registration agencies and event communication agencies. Our network of suppliers offers high quality services that complement ExpoResult’s service assortment.
